WOW!! WHAT AN AMAZING WEEK IT HAS BEEN!

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Having arrived back in the UK last Saturday (22nd July) from a week away in Spain, it was straight back into things as we prepared for our new brand launch which we’ve been slowly teasing out followed by a yet to be made public crowdfunding campaign on Crowdcube.

This was coupled together with Cool Cold Brew’s most recent intern, Dylan, leaving us after 3 months to head back to France and moving offices! Crazy, crazy times.

Having made the decision to go down the crowdfunding route well over a month ago, ever since we’ve been working extremely hard on preparing for the campaign itself from scripting, directing, producing and putting together the campaign video, pitch text, imagery and of course the dreaded and thorough Due Diligence we have to go through with Crowdcube in order to get onto the platform.

Throughout last week we worked to the bone, I had many restless nights and with a disaster occurring on Thursday evening where I had earlier in the week accidently deleted our Investor Pack which includes our Investment Deck and Financial Forecasts, I made the brave move of staying up and working all through the night on Thursday without one wink of sleep.

I got into the office on Friday morning and genuinely thought I was not going to make it through the day. I was cold, I felt dizzy, distracted and just wanted to sleep but with the campaign going live at 11:30am I had to carry on.

By 10:30am, miraculously from somewhere I had built up this unexpected energy. This was most definitely a combination of adrenaline and nerves in anticipation of the campaign that was going ahead in just 1 hour.

Although I always believed Cool Cold Brew had a good chance of successfully raising investment via Crowdcube, I had two statistics in my head that I’ve been working towards since we started this process. 9 out of 10 campaigns successfully fund if…

43% of the target raise is reached within 7 days

and
63% of the target raise is reached within 14 days.

So at 11:30am on Friday morning we went live on the platform and within 10 hours, so at 9:30pm, we had reached 61% of our funding target and had over 60 investors on board.

This was feeling was immense and I’m so humbled and overwhelmed at the support the campaign has received from investors, partners, the press, friends and family alike.

At the time of writing, we’re now at £81,700 (over 80% of our target) with 110 investors on board.

But we want to get to our target as quickly as possible and want more people to build involved in the growth of our business as:

Cool Cold Brew becomes the ‘go-to’ cold brew coffee brand in the UK and Europe.

 

Investments of this nature carry risks to your capital. Please #InvestAware.