Reading Time: 3mins
Many months ago when Odelle, our Head of Marketing at Cool Cold Brew had just joined us, he said to me, ‘It would be a great idea if you put together your thoughts in a weekly Founder’s Journal and published it to our blog and through our social channels’.
More recently, we’ve been capturing footage from my day-to-day and putting it together in weekly ‘Vlogs’ (Yes, Video Blogs for those of you who didn’t know).
I’ve been enjoying it. It isn’t easy to ‘add value’ for the audience sometimes but it has definitely had an impact on Cool Cold Brew so far and I can see how we can grow ‘JV’ going forward.
Creating a Vlog has made me want to go further and do some old school reflection and write about each week (and make time to do that), so here it is - my first Founder’s Journal.
FOUNDER'S JOURNAL: VOLUME 1
I’ve been suffering with a f**cking terrible cold since I returned back from Glastonbury Festival at the beginning of last week so decided to spend the weekend in the Lake District for some fresh country air. Feeling ever so slightly better I arrived back in Manchester late Sunday evening ready for the week ahead!
I started the week, well waiting. Having met with and pitched to quite a lot of investors recently, many have demonstrated explicit interest and intent to invest in Cool Cold Brew pending further information and a final decision. Whilst my head was in ‘waiting mode’, I still had to get on with key tasks for some major project work we’re doing at the moment (more to come later).
I spent Tuesday morning working on new brand collateral before heading over to view some new offices for Cool Cold Brew. For the last 18 months, we’ve had the pleasure of being based within offices hosted by Entrepreneurial Spark and at the end of July we will come to an end of our time on the programme, so we’re moving on.
Whilst touring around the offices I received a message from one of our prospective investors saying that although they are really keen about the business, just now isn’t the right time for them. These setbacks, although challenging to deal with, are just part of running a business and we have to carry on with plans ahead.
So on Tuesday afternoon I decided to get out-of-the-office and work from home in order to get away from any distractions. I spent some time thinking about where Cool Cold Brew is currently at and what we need to do to drive it forward. Faster.
So I made a BIG decision, which I knew was going to make the next 6 weeks the most busiest and crazy time ever (more to be revealed later also). I quickly decided that with the sheer amount of work required to achieve this I needed to be distraction free on Wednesday also, so again, worked from home and with the good old’ paper and pen, written all my thoughts out and ‘master planned’ the weeks ahead.
Thursday I got back into the office with vigor and began to brief the small team and other external partners we have at Cool Cold Brew. It’s so important with any business or project for that matter - when a challenge faces you, you need to get the entire team on board and aligned to the vision and mission ahead and so Thursday was all about this.
Friday, we began smashing through some of the various tasks we need to complete in order to meet a big deadline in just 10 days from now.
Other than going for a cycle on Manchester's new Mobikes on Saturday morning, I've spent the entire weekend working away on taking Cool Cold Brew to the next level.
I wish, I wish I could share much much more with you. But for now, I ask for your patience and I ask for your support. Keep your eyes peeled and ears to the ground..we’ve got some BIG announcements coming very, very soon.
Thanks, as always.